Shaun Jardine is a former solicitor and CEO of a Top 250 UK law firm, a leading authority on value-based pricing in professional services, and author of Ditch the Billable Hour!, Ditch & Switch! and Stop the Clock! How the AI Law Firm Moves from Billable Hours to Value-Based Pricing.

His latest book explores how artificial intelligence is changing the economics of legal work. As AI completes routine tasks faster, Shaun challenges law firms to stop treating time as the measure of price and instead recognise, communicate and price the judgment, acumen and value their lawyers bring to clients.

Shaun leads Big Yellow Penguin Ltd and works with law firms in the UK and internationally to implement value-based pricing. He developed the practical 8 P Point Plan for leading pricing change and created Declan AI, a penguin legal-pricing assistant designed to help lawyers put value-based pricing into practice.

Known for an engaging, practical and occasionally penguin-assisted presentation style, Shaun regularly speaks at legal and professional-services conferences. Drawing on nearly 40 years in the law, including five years as a law-firm CEO, he combines first-hand leadership experience with immediately usable ideas. His sessions help legal leaders navigate AI-driven change, move beyond the billable hour and improve pricing confidence, client value and profitability.