Debbie is widely recognized as one of New Zealand’s leading business strategists, with a career spanning corporate leadership and entrepreneurial success. After building a strong foundation in business principles within the corporate sector, she transitioned to entrepreneurship in 2000, designing growth strategies for major corporations such as Fonterra, Bluescope, Carters, and Meridian Energy while simultaneously launching her own ventures.

Her achievements earned her the Start-up Entrepreneur of the Year award in 2005.   Since 2011, Debbie has focused on making strategic expertise accessible to ambitious business owners, culminating in the creation of D/srupt, a digital growth navigation and market intelligence platform empowering ambitious businesses to scale with confidence.